Mz music video campaign

Mz music video campaign

Mz is an emerging musical artist from the UK who launched his first music video “Patience is key”. He discovered his talent and love for music when he was spending time at one of his friends’ studio where they used to gather and freestyle. His friends were impressed by his remarkable talent and persuaded him to give it a try. After doing music on and off, he decided to move to the US switch up his whole style and follow a career in the industry.

Mz also proved to be remarkable at writing his own music, he enjoys writing the lyrics himself because he wants to tell his life story through the music he produces.The artist takes pleasure in giving hope and inspiring people and fans around him to do better and to take risks. In patience is key he is telling a little story about his life and his transition from the UK to the US. Check out his video below:

 

When MZ needed to find effective ways to help promote his newest music video to the public, he hired our expert team at Royal Rights. Our team worked closely with MZ to discover the key demographics that enjoyed and shared his music and built a campaign that targeted that audience through specific publications and online mediums. Together with MZ, we implemented a successful strategy that saw his newest video reach current and new fans through publications including grimedaily.com, @UrbanTV, @thestreetblogs, and @ukdrill.