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Home / All  / Tech  / Everything you need to know about PPC

There exists a lot of different acronyms in marketing which might make it a bit confusing sometimes. In today’s blog, we will tell you more about PPC, one of the things we specialize in at Royal Rights. We will explain everything you need to know about it and help you understand why it is important for your business.

PPC stands for Pay-Per-Click and it’s a model of advertising, very popular these days. In simple words, as the name suggests, in the PPC model advertisers pay the publisher every time their ad is clicked. Usually, PPC is used by companies to advertise on search engines like Google or Bing (sometimes also on social media) and it is aimed at driving traffic to their website. They pay search engines to pop up in search results when someone types in specific words or whole phrases. This way, companies reach their potential clients and can achieve a huge ROI (Return on Investment) for their PPC.

Pay-Per-Click ads always pop up first. You might already know what we’re talking about but if not, look at the screenshot below. Paid advertisements are in the highest position in search results which means they have the best visibility. There are different types of these ads. Some of them

The most popular platforms to advertise on are Google, Bing and Facebook. These key players are highly trafficked, and you can be sure that your paid advertisement will get seen by a lot of people. There are some platforms that advertise to people who have already visited your website. Your website would pop up on other pages they visit as well as on social media. The most popular platform for this is AdRoll.

There are a lot of different campaigns you can create with PPC. We always advise our clients to be as specific as they can about their goals. Is it driving traffic to their website? Building brand awareness? Improving sales, promoting products? There are different types of PPC ads and different keywords we would use, depending on what our client wants to achieve. Some of them are search campaigns where your website will pop up in ad results if the keyword matches what we set up for you in the campaign. Some of them are shopping campaigns, great for retailers wanting to promote their products. There are quite a few more formats and choosing the right one is the most important step in creating a PPC campaign. Choosing the right keywords is another crucial thing and we always put a lot of effort to make sure we find the right keywords for every company and its goal.

PPC is an amazing, cost-effective way to target your ideal customers. Compared to SEO (read our blog about SEO here), PPC usually provides faster results. Moreover, it’s very easy to test out and track what works well and what doesn’t. Different platforms have different prices that depend on their popularity. Contact us to find out more about Pay-Per-Click advertising and see how we can help your company.

There exists a lot of different acronyms in marketing which might make it a bit confusing sometimes. In today’s blog, we will tell you more about PPC, one of the things we specialize in at Royal Rights. We will explain everything you need to know about it and help you understand why it is important for your business.

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